Marketing And Social Network Thesis Example | Topics and Well Written Essays - 3500 words

Marketing And Social Network - Thesis ExampleAppendix..18 11. References.21 Abstract The aim of this study is to determine the relationship of marketing, or in specific, viral marketing and neighborly networks with each other with the help of a sound theoretical framework. The framework thence developed managed to breed a study that points out dimensions that ensure a test fitted hypothesis. The study finds the relationship and interdependency of marketing and mixer networks on each other and questions whether the data collected by the social marketing intelligence is an estimable dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that experience been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed. It has been cerebrate that the variables under discussion, the viral marketing and social networks, are directly linked to each other and both(pr enominal) have aided the advancement of each other over the growth cycle. 1. Introduction Marketing is a business technique in which a marketing message is spread to the people by some(prenominal) means, with the aim of creating value for customers. This phenomenon encourages and facilitates marketers to increase brand awareness, aids product/brand/service outreach to its targeted customer segment, and procure aims related to product/service promotion and/or selling. Out of the m either types, viral marketing, according to Allen (2008, p 15), is a technique that uses social networks of other people so that they can propagate... This report approves that the social network, thus use the viral marketing to point out that important vernacular factor between individuals that would crop them together. This move will thus allow these social networks to gather more and more individuals with various common interests and thus increasing the usage of the sites so that the survival graph s tays high.This paper makes a closedown that viral marketing and social networking are two terms which go billet by side these days as the existence of one without each other is very difficult. Their collaboration in a smooth and steady ways is very beneficial and it is a great source of earning revenue as the economic conditions of the business world is collapsing all over. The two entities evolved with each other and they have created a variety in the technological and economic world and cannot survive without each other. The field of viral marketing and social networking is a very dynamic field. It has many more novelties and better ways of achieving success to see in the coming years.If they remain on the same track then, further horizons will be opened for them in future years but the privacy of users and their trust should be valued more than anything. If people had not been so socially close to each other by social networking sites etc they would not have any means to enjoy and experience new launches in a comfortable way and to be able to share them quickly with other people of the same interests. Viral marketing has acted out as a tool that has provided a platform where entertainment interaction and marketing are collaborated in a winning manner.